Modern events and exhibitions in the UAE have long ceased to be simple product displays or traditional advertising. Today, they are becoming truly immersive spaces where interactive holograms, 3D projection mapping, and sensor technologies create unique experiences. In 2024, the Dubai World Trade Centre hosted more than 375 events in which such solutions were actively applied. This is a natural result of the desire to create an emotional interaction with the guests.
Interactive holographic displays allow participants to literally step inside the brand’s history. For example, a holographic box for 4K video conferencing can be used to showcase speakers from different countries. At the same time, the feeling of their physical presence in the hall can be created. This hybrid integration of offline and virtual components helps overcome any geographical constraints.
Holographic projections often become the main element of product presentations. When launching new car models or sophisticated medical equipment, organizers are increasingly using dynamic holograms and virtual reality. This allows the audience to rotate 3D models, scale them, and interact with content in real time. This presentation turns dry information about the characteristics into an exciting experience that will be remembered for a long time. Interactive technology screens with support for gesture control and voice commands have become the norm.
The Technology Takeover
Holographic mascots and virtual presenters deserve special attention. Their images greet guests at the entrance, help them navigate using interactive technology maps and tell about the program of the event. Holograms in the form of brand ambassadors create an atmosphere of live communication and emphasize the high level of organization. It is especially important that such solutions become available even for medium-sized companies that want to stand out from their competitors.
Gamification is also actively being implemented in events. Holographic games and quizzes combined with augmented reality allow participants not only to receive information, but also to interact with one another. This enhances emotional attachment and engagement, as well as creates a presence effect.
With the help of projection holograms, event organizers can demonstrate awards and recognition in a new format. Virtual trophies and animated scenes highlight the significance of the achievement and make the ceremonies more spectacular. This practice is especially in demand at corporate events and thematic conferences, where it is important to impress partners and customers.
The Right Content Makes All the DifferenceÂ
The effectiveness of technology is directly related to the proper preparation of content and thoughtful organization of the space. Before integrating interactive solutions, it is necessary to clearly define the goals, to show the product, tell a story, or involve the audience in learning. The next step is the selection of equipment: holographic fans, projection screens, touch panels and AR interfaces. All elements must work in concert to create a unified impression. An experienced event planner in Dubai can help achieve this.Â
One of the main trends in 2025 was the use of AI-enabled personalization. Artificial intelligence-based systems adapt content to the preferences of a particular visitor, analyzing their actions and engagement. So, interactive screens can change the visualization or select unique messages depending on who approaches the display.
Interactive holograms and screens in the UAE are no longer just a fashion trend. This is an effective tool that increases loyalty, enhances brand perception, and turns any event into a talked-about event. Experience, emotions, and engagement are becoming the new normal. And the sooner companies start implementing these technologies with the right audio visual equipment, the more confident they will take a leading position in their industry.
